With higher-level product creation and development department, Germany's best-known toy brand Playmobil is strategically realigning itself to the rapidly changing and increasingly shorter product cycles.
Read moreBusiness Unit presents new products at International Toy Fair
Co-operations with Deutsche Post AG, McDonalds and the German Football Association (DFB)
Playmobil is the world's first major toy manufacturer with plant-based plastic in its entire toddler portfolio
At the beginning of 2024, PLAYMOBIL converted the
production of all items in its toddler portfolio from traditional, fossil-based to plant-
based materials. The toddler line is also receiving a new name and a new look.
PLAYMOBIL 1.2.3 is now PLAYMOBIL JUNIOR.
