With higher-level product creation and development department, Germany's best-known toy brand Playmobil is strategically realigning itself to the rapidly changing and increasingly shorter product cycles.
Read moreThe Horst Brandstätter Group - with its brands Playmobil and Lechuza - has set itself ambitious goals to protect the environment and its resources. By 2027, it plans to be completely carbon-neutral and neutralize all self-generated emissions. By 2030, a closed material cycle is to be established so that manufactured products are 100% reused.
With Playmobil, the Group is using its opportunity to raise awareness for sustainability issues. The best example of this is the Wiltopia play world, most of whose material comes from discarded refrigerators. A fascinating story helps get children excited about the world and the ecosystem.
As an entrepreneur, Horst Brandstätter has written a multi-faceted success story. His foresight, his willingness to take risks, and not least his unwillingness to compromise when shaping new business ideas, are models of modern agile entrepreneurship. He was able to critically question himself and the organization – and repeatedly view things from a consumer’s perspective.
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