On 8th July 2022, the world's first PLAYMOBIL Experience Center with store has
opened in Shanghai. A unique experience around the PLAYMOBIL brand, unlocking a
new world of creative play, awaits families, fans and toy collectors of all ages.
As an entrepreneur, Horst Brandstätter has written a multi-faceted success story. His foresight, his willingness to take risks, and not least his unwillingness to compromise when shaping new business ideas, are models of modern agile entrepreneurship. He was able to critically question himself and the organization – and repeatedly view things from a consumer’s perspective.
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